Marketing your Home

Sotheby’s International Realty offers a broad spectrum of marketing services, tailored to fit your property. In order to help you sell your home as quickly as possible, we do the following for all of our clients:

  • Expose as many qualified buyers as possible to your property until it is sold.
  • Pre-qualify and screen prospective buyers whenever possible and avoid taking casual onlookers’ through your property.
  • Assist you in receiving the highest possible dollar value for your property, if this is your primary objective.
  • Provide you with current real estate comparative market values and help you set a realistic, competitive price on your property.
  • Have the full service of our offices open seven days a week with fax facilities and evening in-house answering service available for you to help obtain your buyer.
  • Develop a list of features and benefits of your home for real estate licensees to use with potential buyers.
  • Tour your property with Sotheby’s International Realty sales associates via virtual tours at weekly sales meetings.
  • Hold open houses, at your discretion.
  • Advertise your property regularly in print and online resources.
  • Publish well-written descriptions and quality graphics on your property including property brochures, photographs and virtual tours.
  • Post your property on our continuously updated, award-winning web site
  • Submit your property to the Santa Fe Association of Realtors’ Multiple Listing Service.
  • Promote your property at the Multiple Listing meetings for maximum exposure to other licensees in the area.
  • Act as host for a Multiple Listing Service tour, at your discretion.
  • Provide a copy of the Multiple Listing Service form for your approval, as well as copies of all advertisements that are published in magazines, newspapers and other media.
  • Network your property nationally and internation- ally through our affiliations with international brokers and referral networks and by posting your property on top national and international real estate web sites.
  • Communicate the results of our activities to you on a frequent and consistent basis.
  • Continuously update you regarding any changes in the market including pricing modifications and competitive analysis.
  • Make available to you an up-to-date log of all showings of your property, with comments whenever possible.
  • Make you completely aware of the various methods of financing that your buyer may want to use, including the possibility of you, the seller, providing some financing.
  • Represent your interest upon presentation of all contracts by the cooperating brokers and assist in negotiating the best possible price and terms.
  • Provide financial projections, including figuring the net proceeds from your sale, taking into account your outstanding loan balance, closing costs and possible seller financing.
  • Facilitate a successful closing, handling all followup and keeping you informed aft er the contract has been accepted on all mortgage, title and other closing procedures.
  • Accept referrals from your sphere of influence and give them the same professional service that you received.

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