The online consumer is very important to home sellers, averaging higher incomes than their offline peers and spending more on the homes they purchase. Below are key statistics that demonstrate the importance of this audience in marketing a home.

Where buyer first learned about home purchased

• Internet 43%
• Real Estate Agent 33%
• Yard sign/open house sign 9%
• Friend, relative or neighbor 6%
• Home builder 5%
• Directly from Sellers 3%
• Print Newspaper 1%
• Home Book/Magazine *
• Other *

Actions taken as a result of Internet home search

• Drove by or viewed home 76%
• Walked through home viewed online 64%
• Found the agent used to search for or buy home 26%
• Requested more information 22%
• Requested more information on a mortgage 13%
• Pre-qualified for a mortgage online 13%
• Contacted builder 8%
• Applied for a mortgage online 8%
• Found a mortgage lender online 7%

Value of website features

• Photos 83%
• Detailed Info 79%
• Interactive maps 41%
• Virtual Tours 40%
• Neighborhood Info 37%
• Pending Sales 34%
• Real Estate Contact 33%
• Sold Info 33%
• Open House Info 21%
• Videos 19%
• Real Estate News 6%

* Less than 1%
Source: 2014 NAR Profile of Home Buyers and Sellers