By Stephen Etre, Co-Owner, Stephen’s, A Consignment Gallery (An Interview with Managing Editor Rey Post)
Q Mother’s Day weekend marks the occasion when the gallery stages its famous “Spring Sale.” Why do people from all over the country attend this event?
A Quite simply, Rey, for more than 28 years our customers and the general public find this to be one of the highlight events of the season. It’s a time when home buyers and owners can acquire furniture, accessories, and art offering extraordinary value.
Q You recently told me that last year’s “Spring Sale” was the best public event the gallery has ever staged. What are the reasons for such success after holding this event for nearly three decades?
A A combination of reasons, I suspect, which ranges from consumer willingness to take advantage of our clear pricing strategy, to the fact that the improving economy motivates people to make purchases that they have postponed for some time.
Q Yes, as you know, there is a direct relationship between an improving housing market —which is the case both nationally and here in Santa Fe—and the positive response your gallery receives from home buyers, sellers, and owners.
A Indeed. As homes are being purchased, buyers are demonstrating a desire to obtain one-of-a-kind items from our gallery that traditional furniture or home accessory stores may not offer. Our “Spring Sale” strategy of marking every item in the gallery down a genuine 30 to 60 percent only serves to make that experience more rewarding.
Q And besides the 12,000 square feet of inventory that covers antiques, accessories, jewelry, silver and gold, art, and estate items, you have added some new enhancements to the gallery operation, correct?
A That’s true, Rey. We have made several physical improvements to the gallery to make the buying experience more satisfying. We also have implemented a new policy of immediately displaying items on the floor of the gallery as they arrive, which means the inventory is constantly changin—a feature our customers tell us they really appreciate. We also have added new staff with retail, gallery, and marketing experience which enhances our ability to serve consumers more efficiently and professionally.
Q So, I guess a good place to celebrate part of Mother’s Day is at your gallery on May 11th and 12th!
A I can’t improve on that sentiment other than to say we wish every mother all the best on this special occasion!